Suki's Salon, Spa & Academy 
Completed at Toolbox Design 

Suki's Salon and Spa is a well-known Vancouver brand with four locations throughout the city. Not to mention the most respected Academy in the salon industry. They fill their chairs on a daily basis, but were fearing a disconnect from the young and discerning Millennial Generation.  

 

Strategy

Confidence. It's a powerful thing. Everyone who steps foot into a salon enters with the aim of leaving feeling like a new person. Whether it's simply maintaining your favourite haircut or courageously reinventing yourself, "Unleashing the New You" is a truly empowering action. A glamorous new photo shoot and slight massaging of brand elements helped the entire campaign sing beautifully. Suki's now embodies this ideology as the foundation of their brand.   



What WAS Achieved

Revitalized brand that is relevant and drives trends

Entirely new website delivering a rich visual experience

Gain new customers while exciting current clientele