Roundhouse at Bayview Place
Completed at Toolbox Design 
 

Roundhouse at Bayview Place is set to become the defining heritage-inspired retail hub of Victoria, British Columbia. Combining charming weathered train yard buildings with a bustling outdoor market, this Granville Island-like destination will become the heartbeat for Bayview Place and its cluster of new residential towers and town homes. 

 

Strategy

Craft a brand that honours its past while forging a confident path into the future of Victoria's gathering places. With a friendly and welcoming personality, the Roundhouse identity represents community warmth and artisanal quality. The marketing collateral employs lush photography to illustrate Vancouver Island's natural beauty and the rich texture of the Roundhouse location. All together, the brand elements and messaging create an urgent call to action for retailers to become a part of this unique social hub.  



What WAS Achieved

Attracted key retailers through successful branding and storytelling

Unique identity design that is expandable and merchandisable

Solidified business belief and consumer trust in overall vision for project