Keep it Clean

Vancouver's largest vitamin and supplement retailer, Body Energy Club, approached NewFoundBrand to design their line of private label whey protein products. Competing with well-known brands on store shelves was one of our biggest challenges. To do this, we kept the overall design ultra clean and minimal. Instead of employing patterns, three-dimensional typography and contrived visuals, Body Energy Club's fresh white packaging expressed an authentic and clean product while creating major contrast on shelf.