Today's world is exciting and invigorating, but it's also full of distraction and noise. Brands are fighting harder than ever to gain traction and develop new relationships with time-sensitive customers. It's becoming crucial for brands to conceive new methods of sustaining relevance while generating resonance. They must be adept at responding to a changing landscape of consumerism and social behaviour while recognizing that design drives decision making.
NEWFOUNDBRAND DEFINES & DESIGNS SUCCESSFUL BRANDS. THIS IS HOW:
1. Research and Envisioning
First we start with studying your industry and even others with similar behaviours. We look at where there are opportunities between sameness. Then we ask lots of questions. It's a very collaborative process with you, our client. Your understanding and knowledge of your brand and audience is paramount to our path forward.
2. Lay Strategic Foundation for Brand & Objectives
Before we build the brand upward, a brand capsule is written to define several core principals and characteristics of the business as well as key visual elements such as logo guidelines and applications. This document is a valuable asset when briefing employees and contractors to ensure all team members are singing the same song.
3. Impeccable Execution of Design Elements
Design is the catalyst of consumer reaction. Design warms hearts and intrigues minds. Design creates distinction within noise and certainty within confusion. This is where your brand begins to create chemistry for attracting audiences. We take immense pride in the craft of design. Details, aesthetics and taste all determine consumer reaction and relevance.
4. Determine Channels Required for Integrated Campaign
Depending on the scale of your brand launch or campaign, we coordinate the appropriate media and tools required to release your brand to your audience. Whether it's a local artisanal brand website or a multi-faceted national campaign, we build strategies to ensure your brand is seen and heard. Our partner Booje Media are specialists in developing authentic social and digital channels that speak to consumers and build bonds in a fast-paced digital world.
5. Measure Response and Adjust Accordingly
In today's world, a brand must be agile and responsive. Reviewing customer data is crucial, and open dialog helps build transparency and trust in your brand. All of this live information allows for maneuverability and opportunities to continually resonate with your audience. Consumer habits and culture are ever-shifting. We help your brand respond.