My good friends at Origin Design in Whistler, BC contracted me to help with branding a contest for Bike Parks BC. The Ultimate Summer of Freeride is exactly what it claims to be, a dream prize package for any diehard rider that includes 2010 season passes to five BC Bike Park resorts, two nights accommodation at each resort, cash, bike rentals... you get the picture. The online and print campaign pointed contestants to Bike Parks BC's social media page where we utilized Facebook's contest platform to organize the whole operation. At the same time, Bike Parks BC was harnessing the power of Twitter to engage in conversation and increase contest entries. Overall, the campaign was an ultimate success.