The Discovery Club™ is a luxury travel destination club providing members owner-like access to a variety of four and five star hotels, resorts and travel adventures and experiences world wide, without any of the normal ownership hassles. While working at Braun/Allison, I was assigned to rebrand The Discovery Club. Pictured below is the new logo, along with some early concepts. Also pictured is the stationery, website, and print ad.

The logo is a stylized compass; a navigational instrument used to determine a direction or destination. The upper 5 points represent a rising/setting sun, something we all look forward to experiencing when vacationing.